Event Architecture® Principles of Event Management in Practice (EAPoEMiP)
Master the art and science of event management. This dynamic 6 month online course empowers you to design, plan, and execute events by leveraging globally recognised frameworks and standards, practical tools, and real-world case studies. This 9 module course will develop 31 event management competencies and 76 skills that will build your confidence to make the correct decisions, solve challenges, and deliver impactful events that stand out in today’s competitive industry.
For you….
A course designed for event professionals by practicing international award winning and globally certified event professionals!
About this course
In today’s fast-paced world, successful event managers combine critical skills, knowledge, practical tools and proven methodologies to design and deliver exceptional experiences. No matter your starting point; whether you’re a young career professional, a career changer, a newly assigned planner, or a competence validation seeker, the Event Architecture® Principles of Event Management in Practice (EAPoEMiP) course will meet you where you are and is designed to propel you forward with confidence.
…Aligned with and guided by globally recognised standards such as the EMBOK Competence Matrix and Framework and EIC-CMP International Standards, this course takes you through the “why,” “what,” and “how” of event management. You’ll explore key principles for each domain of event management. Through practical case studies, templates, tools, technology applications, resources, and real-world scenarios, you’ll learn how to plan and execute events that exceed expectations while meeting business goals.
Whether you’re new to the industry or looking to refine your expertise, this programme empowers you to deliver events that leave a lasting impact, setting you apart in the competitive world of event management.
The learning journey is designed to emulate the systematic event management process that you will encounter in the real world from your assignment brief to the closure of the event, and everything in between.
You will experience this learning journey alongside local and international industry colleagues, with real world group and individual assignments, taking a deep dive into the understanding of the practices of event management according to global standards.
What you will gain
- An exclusive network of likeminded professionals
- 31 Event Management Competencies
- 76 Event Management Skills
- Certificate of Competence
- Certified Event Architecture Practitioner Designation (CEAP)
- Free Exam for the CEPA event professional designation
- 40 CEPA Continuing Professional Development (CPD) credits
- A complete Event Management Tool Set
- Budget
- Scoping Frame work
- Project Plan
- Risk Matrix
- Contract Matrix
- Stakeholder Matrix
- And many more….
What you will learn
| Module | Learning outcomes |
|---|---|
| Introduction to Event Management | - Understand the full Event Management Ecosystem |
| Event Design | - Concept Note (event brief) - Organisational Policies - Decision making Authority - Event Specification Guide (ESG) - Measurement and achievement of goals and objectives |
| Human Resources | - Event Roles & Positions - Setup an Events Team - Coordinate an Events Team |
| Project Planning & Management | - Principles of Project Planning - Scope of the Project - Construct a Project Plan - Manage a Project Plan - Manage Contracts - Close the Project |
| Financial Planning & Management | - Financial Planning - Construct a Budget - Manage a Budget |
| Risk Planning & Management | - Risk Modelling - Risk Matrix - Risk Assessment - Event Insurance |
| Marketing, Communication & Promotions | - Marketing Plan - Communications Plan - Promotional Tactics |
| Event Services and Procurement | - Identify Service Providers - Organisational Procurement Policies - Procure Service Providers - Coordinate Suppliers |
| Event Implementation | - Synchronize Onsite Activities - Apply Protocol and Etiquette |
This course is designed for
-
New or Young Career Professionals
If you're tasked with organising events but are sometimes unsure where to start, wondering what the most effective process or next step is, or need more confidence to move forward or lead a team, this program will guide you through the essential steps and best practices to plan and manage event projects and teams with confidence and competence. The beauty of this profession is that we never stop learning -
Refresher Rangers
If you've been working in the events industry for a while and want to brush off your knowledge, skill up or reassess your approach to the planning process, examining your methods and ensuring they align with industry standards and best practices; this program will help you validate and refine your tactics, enhancing your efficiency and your effectiveness. -
Transformers
If you're considering transitioning into event management from another field, this program will provide a strong foundation and practical insights to help you make a successful career change into professional event management. This is one of the most rewarding professions, constantly challenging your creativity and inspiring you to do better; to become the best version of yourself.
Guarantee
We are confident in the relevance, integrity, and value of this course, which is why we offer a money-back guarantee, subject to terms and conditions.
Enrollment criteria
- Grade 12 (Matric) or NQF 4 equivalent
- or 12 months demonstrated relevant work experience in event coordination
What you will need:
- Access to a computer or similar device
- Internet
- Microsoft Office
Pricing and Delivery
Live Online
Course fee: R24 500.00 Excl. Vat
Course fee breakdown
- Application: Free
- Admission: R4 500.00*
- (includes propensity assessment) *non refundable
- Course: R20 000.00
Payment plans are available on request
Duration: 6 months
Total expected weekly hours: 5
Course Dates
2 March 2026
Applications close 16 February 2026
1 September 2026
Enrolment opens March 2026
Bookings will close as soon as maximum class capacity has been reached.
Scholarship Programme
Dreaming of a career in events? The School for the Art & Science of Event Management offers limited scholarships for aspiring professionals ready to grow, lead, and shape the future of the event industry.
Corporate Groups
Are you interested in in-house/private courses?
Click here to enquire
Team Facilitators

Pieter Swart
CEPA, CMP, CMM
CEPA Certified Events Professional | PCMA Certified Meeting Professional ® | MPI Certification in Meeting Management ® | PGD Innovation & Design (MIT Sloan School of Management, Cambridge, MA, USA)

Kyle Smith
CEP, DES
CEPA Certified Events Practitioner | PCMA Certified Digital Event Strategist ®

Lashika Chinsamy
CEA
CEPA Certified Events Associate
Research Objective
To ensure course design pedagogical quality, the online learning environment will be constantly monitored and researched to optimize the best teaching and learning strategies and practices to promote the best content knowledge embedded in a variety of soft skills, technology application skills as well as self-directed learning skills necessary to elevate yourself in the industry.
Feedback from students about their perceptions and experiences of the online learning environment will be scientifically analyzed to constantly optimize the online learning environment. This will be done by online and self-directed learning education specialist from UJ within a registered research project:
Students’ perceptions to optimize a self-directed online learning environment managed in a customizable LMS for an Event Architecture® course
(Ethical Clearance Number: SEM 1-2025-007)
Prof CP van der Westhuizen
(Research Project Lead)
Professor in Learning Technologies
Faculty of Education
University of Johannesburg
Dr R Bailey
(Research Project Co-Lead)
Senior Lecturer in Learning Technologies
Faculty of Education
University of Johannesburg