Event Architecture® Principles of Event Management in Practice (EAPoEMiP)
Master the art and science of event management. This dynamic 6 month online course empowers you to design, plan, and execute events by leveraging globally recognised frameworks and standards, practical tools, and real-world case studies. This 9 module course will develop 34 event management competencies and 123 skills that will build your confidence to make the correct decisions, solve challenges, and deliver impactful events that stand out in today’s competitive industry.
For you….
A course designed for event professionals by practicing international award winning and globally certified event professionals!
About this course
In today’s fast-paced world, successful event managers combine critical skills, knowledge, practical tools and proven methodologies to design and deliver exceptional experiences. No matter your starting point; whether you’re a young career professional, a career changer, a newly assigned planner, or a competence validation seeker, the Event Architecture® Principles of Event Management in Practice (EAPoEMiP) course will meet you where you are and is designed to propel you forward with confidence.
…Aligned with and guided by globally recognised standards such as the EMBOK Competence Matrix and Framework and EIC-CMP International Standards, this course takes you through the “why,” “what,” and “how” of event management. You’ll explore key principles for each domain of event management. Through practical case studies, templates, tools, technology applications, resources, and real-world scenarios, you’ll learn how to plan and execute events that exceed expectations while meeting business goals.
Whether you’re new to the industry or looking to refine your expertise, this programme empowers you to deliver events that leave a lasting impact, setting you apart in the competitive world of event management.
The learning journey is designed to emulate the systematic event management process that you will encounter in the real world from your assignment brief to the closure of the event, and everything in between.
You will experience this learning journey alongside local and international industry colleagues, with real world group and individual assignments, taking a deep dive into the understanding of the practices of event management according to global standards.
What You Will Gain
- An Exclusive Network of Likeminded Professionals
- 34 Event Management Competencies
- 123 Event Management Skills
- Event Architecture Body of Knowledge
- The Nine Thinking Disciplines of Professional Event Practice
- Certificate of Competence
- Certified Event Architecture Practitioner Designation (CEAP)
- Inclusion in The CEAP Community of Practice
- 40 CEPA Continuing Professional Development (CPD) credits
- A complete Event Management Tool Set
- Budget
- Scoping Frame work
- Project Plan
- Risk Matrix
- Contract Matrix
- Stakeholder Matrix
- And many more….
What you will learn
| Module | Learning outcomes |
|---|---|
| Introduction to Event Management | - Understand the full Event Management Ecosystem |
| Event Design | - Concept Note (event brief) - Organisational Policies - Decision making Authority - Event Specification Guide (ESG) - Measurement and achievement of goals and objectives |
| Human Resources | - Event Roles & Positions - Setup an Events Team - Coordinate an Events Team |
| Project Planning & Management | - Principles of Project Planning - Scope of the Project - Construct a Project Plan - Manage a Project Plan - Manage Contracts - Close the Project |
| Financial Planning & Management | - Financial Planning - Construct a Budget - Manage a Budget |
| Risk Planning & Management | - Risk Modelling - Risk Matrix - Risk Assessment - Event Insurance |
| Marketing, Communication & Promotions | - Marketing Plan - Communications Plan - Promotional Tactics |
| Event Services and Procurement | - Identify Service Providers - Organisational Procurement Policies - Procure Service Providers - Coordinate Suppliers |
| Event Implementation | - Synchronize Onsite Activities - Apply Protocol and Etiquette |
This course is designed for
-
New or Young Career Professionals
If you're tasked with organising events but are sometimes unsure where to start, wondering what the most effective process or next step is, or need more confidence to move forward or lead a team, this program will guide you through the essential steps and best practices to plan and manage event projects and teams with confidence and competence. The beauty of this profession is that we never stop learning -
Refresher Rangers
If you've been working in the events industry for a while and want to brush off your knowledge, skill up or reassess your approach to the planning process, examining your methods and ensuring they align with industry standards and best practices; this program will help you validate and refine your tactics, enhancing your efficiency and your effectiveness. -
Transformers
If you're considering transitioning into event management from another field, this program will provide a strong foundation and practical insights to help you make a successful career change into professional event management. This is one of the most rewarding professions, constantly challenging your creativity and inspiring you to do better; to become the best version of yourself.
Guarantee
We are confident in the relevance, integrity, and value of this course, which is why we offer a money-back guarantee, subject to terms and conditions.
What our students say
Enrollment criteria
- Grade 12 (Matric) or NQF 4 equivalent
- or 12 months demonstrated relevant work experience in event coordination
What you will need:
- Access to a computer or similar device
- Internet
- Microsoft Office
Pricing and Delivery
Live Online
Course fee: R28, 950 Incl. VAT R24 900.00 Incl. VAT (On Promotion)
Course fee breakdown
- Application: Free
- Admission: R4 900.00*
- (includes propensity assessment) *non refundable
- Course: R20 000.00
Duration: 6 months
Total expected weekly hours: 5
Course Dates
1 September 2026
Applications close 15 August 2026
15 March 2027
Enrolment opens 15 October 2026
Bookings will close as soon as maximum class capacity has been reached.
Video Credits: Rwanda Events
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“The program is transforming my professional mindset from reactive to proactive. I now approach challenges with structured methodologies and newfound confidence, armed with proper frameworks rather than relying solely on instinct.”
— Cynthia Aranege, Rwanda Events
“The group learning atmosphere has been especially valuable. It has allowed me to learn from both the faculty and from my peers, which has greatly enriched my learning experience.”
— Paulette Wekeyo, South African Institute of Chartered Accountants
“The course already is having a positive impact on the events that I am organising by providing more structure and design elements to my planning.”
— Amy Patrickson, Clean Air Task Force, USA
“My instinctual passion for event planning has become more refined, now attuned to the strategic and nuanced nature of events management.”
— Kelsey Ruhrmund, STRONG PR, Marketing and Events
“The curriculum is both intensive and practical, providing me with frameworks and insights that I can immediately apply in my day-to-day role in event and conference management.”
— Andile Mgobhozi, CSIR International Convention Centre
Your Hosts

Pieter Swart
CMP, CMM, PGDiP
Certified Meeting Professional® | PCMA
Certification in Meeting Management® | MPI
PGDiP Innovation & Design (MIT Sloan School of Management, Cambridge, MA, USA)

Lashika Chinsamy
CEAP
CEAP Certified Event Architecture Practitioner
Research Objective
To ensure course design pedagogical quality, the online learning environment will be constantly monitored and researched to optimize the best teaching and learning strategies and practices to promote the best content knowledge embedded in a variety of soft skills, technology application skills as well as self-directed learning skills necessary to elevate yourself in the industry.
Feedback from students about their perceptions and experiences of the online learning environment will be scientifically analyzed to constantly optimize the online learning environment. This will be done by online and self-directed learning education specialist from UJ within a registered research project:
Students’ perceptions to optimize a self-directed online learning environment managed in a customizable LMS for an Event Architecture® course
(Ethical Clearance Number: SEM 1-2025-007)
Prof CP van der Westhuizen
(Research Project Lead)
Professor in Learning Technologies
Faculty of Education
University of Johannesburg
Dr R Bailey
(Research Project Co-Lead)
Senior Lecturer in Learning Technologies
Faculty of Education
University of Johannesburg