2027Denmark
Masterclass topic
Experience Design
Claus Raasted
Founder, College of Extraordinary Experiences
International Masterclass Series
10 Years of Event Architecture®
International Masterclasses
Curated by Pieter Swart, CMP, CMM, PGDiP and hosted by the School for the Art & Science of Event Management on specialised topics of event management, presented by global industry thought leaders.
Beyond Best Practice to Next Practice10Years of international learning
9Specialised masterclass engagements
7Global topic areas
1Curated professional learning platform
A platform for global insight and professional mastery.
For more than a decade, the Event Architecture® International Masterclass Series has connected African event professionals with respected global voices in event design, festival management, sponsorship, negotiation, neuroscience, innovation, food and dietary risk, conversation design and experience design.
Each masterclass was intentionally curated to expose participants to specialised international perspectives and practical methodologies that strengthen competence, strategic thinking and the professionalisation of the events ecosystem.
The masterclass journey
A compact overview of the specialist topics, international presenters and professional focus areas that shaped the series.
2025Belgium
Masterclass topic
The Perfect Stranger – CAT: Designing Conversations about Topics
Maarten Vanneste, CMM
Founder & Director, Meeting Design Institute
2020Israel
Masterclass topic
Breakthrough Innovation
Eli Etin
Emeritus Institute of Management
2018Canada
Masterclass topic
Lie to Me: Negotiation, Deception and Linguistic Lie Detection
Nejolla Korris
Founder & CEO, InterVeritas International
2018United States of America
Masterclass topic
Neuroscience of Event Design
Janet Sperstad, CMP
Senior Lecturer, Madison College
2017Belgium
Masterclass topic
Meeting Design
Maarten Vanneste, CMM
Founder & Director, Meeting Design Institute
2017United States of America
Masterclass topic
H.U.N.G.E.R. GAMES: Special Food & Dietary Considerations
Tracy Stuckrath, CFPM, CSEP, CMM
CEO, Thrive Meetings & Events
2016United States of America
Masterclass topic
Power Sponsorships for Events and NPOs
Shawna Suckow, CSP, CMP
Marketing and Sponsorship Sales Rebel
2015Scotland
Masterclass topic
Festival Design and Management
Paul Gudgin
Festival Director of the Edinburgh Fringe
These International Masterclasses are future focused, intended to drive positive change.
The series of International Masterclasses is a curated, future-focused learning experience that introduces specialised global perspectives into the African event ecosystem.
International Perspective
Brings globally informed thinking into the African event management context.
Specialist Competence
Addresses focused topics beyond routine event operations and generic training.
Strategic Practice
Encourages event professionals to move from technical delivery to intentional design and measurable value.
Professionalisation
Supports a more competent, confident and future-ready events ecosystem.
Human Connection
Explores the value of meetings, conversations, experience and participant-centred design.
Next Practice
Challenges participants to look beyond accepted methods and engage with evolving global practice.